3 posts tagged “psyop”
Happiness Factory: Psyop 'Sold' for $30 Million
Fortissimo Acquisition Corporation nabs VFX studio for cash and stock; Psyop to open Israel-based R&D lab.
Psyop, the New York-based VFX and animation studio responsible for spots like Coca-Cola's "Happiness Factory" has merged with an Israeli-based acquisitions company for $10 million in cash and $20 million in stock.
Based on the agreement, executive producer Justin Booth-Clibborn becomes CEO of the new venture, which could get an additional $14 million in cash and stock if performance goals are reached over the next three years. Representatives from Psyop declined to comment.
The deal is essentially a merger with a company that's already public. Fortissimo is a Special Purpose Acquisition Corporation, or SPAC, a company set up so general shareholders can function like private equity firms and offer IPO-like deals to companies of their choosing.
The terms of Fortissimo's 2005 formation require a business partner, if not located in Israel, to establish a presence there. As a result, Psyop will open an R&D facility in Israel focused on creating software and tools. According to Israeli newspaper Haaretz, when the deal is done in June, Fortissimo will be renamed Psyop and attempt to have its shares listed on Nasdaq.
Psyop was founded in 2000 by Eben Mears, Marie Hyon, Marco Spier, Kylie Matulick and Todd Mueller, and has spawned Blacklist, a company supporting younger content producers. The firm reported an audited revenue of $15.8 million in 2006.
In honor of Super Bowl Sunday [ aka the day ad geeks gather 'round the tube to celebrate the most expensive ad placements in history ] , I have decided to post some pretty dumb dumb advertising, such as this Dr. Scholl's Gellin' spot.
Note to people in advertising: Don't waste your time on shit like this. It just pisses people off and makes them feel weird.
|
|
January 1, 2007 - Boards Magazine
MONITOR
Top spots
Motley Bird "Lovebirds" > Fans of Psyop's "Crow" for MHD will enjoy this sensual yet invigorating encounter between a bird
and a suspiciously erogenous flower. Though its metaphor is hardly
subtle (the word "vaginal" immediately comes to mind), the slowly
evolving color palette hints at increasingly intense stimulation as the
deep pink-colored bird's beak penetrates the innards of a blooming flower. Motley Bird is an energy drink company and "Lovebirds" conveys the kind of gradual, pleasurable sensitivity one doesn't normally associate with a caffeine high.
Agency: Third Skin
Production Company: Psyop
CDs: Marie Hyon and Marco Spier
Executive Producer: Justin Booth-Clibborn
Producer: Lucia Grillo
Designer: Mato Bilic
Flame: Eben Mears(Lead), Jamie Aguirre
Technical Directors: Damon Ciarelli, Pakorn Bupphavesa, ToddAkita
Animators: Kitty Lin, Josh Harvey, Boris Ustaev
Modeler: Paul Liaw
Music: Drazen Bosnjak, Q Department
Vocalist: Samantha Hyon
Check out some new work by Psyop for Motley Bird:
Motley BirdGOT AN ITCH TO MAKE SOME KILLER WERK:
Check out 'boards TOP 20 PRODUCTION COMPANIES:
Here's an ID that came up in conversation with a fellow designer yesterday...it was created by Psyop for MTV HD.
Stunning, beautiful work. Reaffirms my love for black and white. Makes me want to do a little collabo with my 3D guru friend, Bill [hint, hint, nudge, nudge].
